Graphic design – Packaging
Every retailer needs a website. When you are selling fabulous craft beer to thirsty Glaswegians, you NEED A WEBSITE.
Our good friend Jehad Hatu recognised this as he set up his Grunting Growler store in Glasgow’s (trendy) Finnieston. He sells 2L Growlers — bottles filled with draft beer – as well as a selection of the finest canned and bottled beers available.
What he wanted to do was offer his clients the chance to buy the rarest beers as soon as they were available, ad to order Growlers in advance – so they wouldn’t have to wait for them to be poured out in the shop.
The way of achieving this? A smart website that doubles as the shop’s Point of Sale. Meaning that stock sold online is immeidately paired up with stock sold in store. A website that lets the Growler’s fans really join in with the business.
Developing brands with design
Our other work for Jehad has included labels for his own limited edition lager and pale ale: The Grunter and the The Growler. Jehad already had a brand: based on a logo he had created as he founded the company. Its a punchy, aggressive boar (the Grunting Growler, gettit?). And for the limited edition lagers it was crucial that this was central to the design.
Another task was to create a tasting leaflet. This is an eight panel leaflet in heavier than normal card. It has a roughened up look and feel: because that suits the DIY feel of the Growler shop. The leaflet explains simply and concisely how craft beer is created – but its main purpose is to be used as part of a Grunting Growler tasting session.
These are fairly small projects, but they are the kind of projects that are key when it comes to developing brands. The limited edition beer was a great way for Jehad to extend the Grunting Growler reach, to add value for his customers, and to define what he is about (great beer!). Similarly, the leaflet for the tasting event defined the Grunting Growler’s core values.