Xupo website and branding
We started collaborating with Xupo on their website and branding back in the day they were called “Lupo”. A clever bluetooth tracker, from the Glasgow team Connect-In, were looking for a new image for the 2017 version of their product. We tried a lot of names… but Xupo – a simple swap of an X for an L – was the one that hit home with their customer base.
After the branding refresh, Xupo asked us to create their relaunch website. Its a Woocommerce site – allowing for direct sales. And in terms of design, the site has the same modern look you would expect of a device of this nature. Our role extended to commissioning photography and arranging specialist hosting to allow for an expected spike in interest in the brand around its launch. Too many businesses suffer website crashes at times like that, so we put in special measures to make sure they took advantage of national interest.