John M. Taylor
John M Taylor is a large independent accountancy firm based in Paisley serving clients across Scotland and the UK. they recognised that their branding was out of date, and that they needed a new website to appeal to a broad range of clients. The site needed to be mobile responsive, easy to edit and update, and appealing to look at.
Start Digital worked with John M Taylor initially on their branding. We created an entirely new logo for the company – initially presenting them with three distinct approaches before refining the chosen option. The new logo, which combines their initials, JMT, in a monogram, is both unique and stylish. We also created letterheads, business cards and complementary slips in the branding.
The website exploits the new branding fully. The calls to action are clear and easy to follow. The menu can be easily accessed. And the mobile responsiveness means the site always looks and performs perfectly regardless of the size of the device.
A key element of the new site is the photography. We were delighted that JMT agreed to some fresh photography, and we introduced them to one of our regular collaborators, Colin Gray. His natural style really enhances the site: staff working together in the office, and in a series of team portraits.
The company had considerable content on their previous site. We ensured this was transferred to the new website – and that urls were consistent throughout. By doing this, the site’s reputation on Google was maintained and it continues to perform well in search.